THE DIY LABEL RELEASE PLAN
The DIY LABEL RELEASE PLAN
You’ve spent months (or years) perfecting your new music release. So, now what?! Learn how to release and market your single, EP or album from start to finish, step-by-step and achieve the results you deserve. Yes! Get the actual label release plan that’s generated nearly a half billion streams.
**Individual results may vary and are not guaranteed.
IMPORTANT HEADS UP: This is a comprehensive, step-by-step label release plan designed specifically for self releaseing DIY artists or independent labels. Each week, you will have access to 5-10 detailed videos to watch and implement actions, starting 5-6 weeks before your release date. These videos will enable you to take direct action and eliminate any guesswork. The strategies, concepts, and actionable plans are the same ones used my label today. Basically you’re getting my release plan and in my opinion, this knowledge is not readily available anywhere else (trust me, I’ve looked!).
INSTANTLY ACCESS A LABEL RELEASE PLAN WITH HISTORICAL PROVEN RESULTS
IMPLEMENT DETAILED & ACTIONABLE INSTRUCTIONS (WEEK BY WEEK) ON HOW TO SET UP YOUR RELEASE
HOW TO DEVELOP YOUR ARTISTIC SONIC IDENTITY
HOW TO GET PLAYLISTING AND EDITORIAL SUPPORT
Introducing the “DIY LABEL RELEASE PLAN” COURSE
Hi, I’m Benjamin Groff, a 30+ year music industry veteran and author of Amazon best seller, “How Do I Get A Record Deal? Sign Yourself!” My latest course, the DIY Label Release Plan takes all the frustrating guess work out of releasing your own music. With over 70+ highly detailed video modules, the course provides a real and proven plan to launch your important artist project, for which you’ve spent so much time, effort, hard work and love!
On that note, if there’s one overall mistake I commonly see with artists releasing their own music – it’s simply not having a plan. in fact, I even wrote a whole article on this subject for AWAL here. As an artist, you’ve spent months and even years fine tuning and developing your latest single, EP or album. The idea of “Hey, I’m just going to put this out and see what happens” is not a plan! So, let’s be real:
Don’t blow it!
Here’s the problem. Up until now, there hasn’t been a trusted DIY label release plan or step-by-step course, available for people like yourself to take the guesswork out of what to do when. And trust me, there’s a lot! Solution? Enter the DIY Label Release plan. Here’s how the course works.
You’ll start at 6 weeks away from the target release date of your music project. Then, week by week, you’ll find videos in the course to watch, telling you EXACTLY what needs to be done to set your release up for the best success!
The course provides virtually everything you’ll need to launch your music like a pro including in depth instruction on: DSP playlisting strategies, DIY marketing strategies, submission platform directories and tutorials, how to pitch for synchs, micro sync pitching, companies and strategies, a digital distributor overview, downloadable resources and all the tips & tricks that you might only learned after doing this process 100 times or more (which I have!). Yes, I’ve already done the “trial and error” work for you.
That’s right. The idea of “Let’s put it out there and we’ll see what happens” (which is most artists’ strategy) is simply…not a plan. It is however, a recipe to land yourself in the <1,000 streams Spotify purgatory. Let’s not take that path!
Here’s a sneak peek at what’s inside…
YOUR DIY LABEL RELEASE PLAN!
Here are just a few highlights of what’s waiting for you
in the DIY Label Release Plan course.
GET YOUR MUSIC PLAYLISTED
How to secure playlisting from Official DSP Editorial and UGC Playlists. We show you how to do it.
TIKTOK AND
SOCIAL MEDIA
Check out our mini TikTok crash course, including the best practices and what's working now. (HINT: make it authentic to you).
MARKETING SPEND -
WHERE AND HOW?
Not sure about Meta & YouTube Ads, digital marketing spend or hiring a publicist? We'll show you where our label gets results.
CREATING YOUR
SONIC IDENTITY
With a million releases per week, learn how to separate yourself from the crowd autentically. What do you stand for?
And much, much more…
LEARN THE OVERLOOKED "SECRET SAUCE" IN RELEASING YOUR MUSIC
The below are just a few additional highlights of the DIY Label Release Course.
50 WAYS TO
PROMOTE A
SINGLE
Grab these 50 ideas to implement.
DIGITAL
DISTRIBUTOR OVERVIEW
Review the top digital distributors, their fees and services.
HIRING A
PUBLICIST -
OR NOT?
Learn when you should actually consider hiring a publicist, as well as a list of the top PR companies.
CREATING YOUR RELEASE TEAM
ARMY!
Learn the power of hiring cost effective freelancers who can handle your social media, create lyric videos and more.
48 POST RELEASE MARKETING STRATEGIES
Your release day is just the start! Learn how to promote your great music months and even years after your release!
And much, much more… (50 video modules more!)
Choose a Pricing Option
DIY LABEL
RELEASE PLAN
Take the guesswork out of what to do when
Limited Pricing – Only 30 Left at This Price.
SO, WHO AM I TO TALK ABOUT THE MUSIC BUSINESS AND RELEASING RECORDS?
Hi, I’m Benjamin Groff, a 30+ year music publishing veteran, charting songwriter and label owner.
Across my career I’ve worked with, signed, nurtured and supported some of the world’s best artists, as well as hit songwriters. Success leaves clues and through my relationships and experience, I’ve learned not only the secret sauce to writing hits and key perennial songs (which you can find more about in my Hit Songwriter Accelerator course), but also all the deep insights to A&R, marketing and release plans, which today’s artists and teams use to empower and ensure their releases have the best chance of success.
I’m not laying out my track record to show off, but to let you know I’ve been there, done that and worked with music icons to prove it.
Now, I’m sharing what I’ve learned over three decades (including 10 years of signing and releasing artists with my own money) in a first-of-its-kind course, which can be completed anytime and anywhere. This is your opportunity to shortcut your career success, get clarity on how to best plan for your artist success with a real plan, and get instant access to the strategies that myself and others use for successful artist releases and campaigns.
Speaking from someone who’s been told my own dreams were out of reach, there’s no feeling like accomplishing what everyone told you was impossible. I look forward to sharing my knowledge and insight with you, and I’ll see you on the charts, key playlists and in the spotlight you deserve.
signings I’m immensely proud of
(Music Publishing)
Tedder
Kurstin
Kotecha
Rechtshaid
Torrey
Lumineers
Clarkson
The DIY Release Plan Origin Story
Nearly 10 years ago, I started signing artists and releasing my own label recordings, going in debt on paying productions, mixes, mastering, as well as marketing these releases with my own money. It was confusing and stressful, especially with literally no one to guide me, except my two good friends, “trial” & “error.”
In fact, I remember looking for a book or on-line course on “how to release your own music.” I was thinking to myself – there’s got to be a step-by-step tutorial somewhere, right? But, alas – nothing existed – and I’m pretty sure that’s still the case today!
In addition to this, back in the day when we were releasing our first projects, myself and my team realized we forgot to do so many things, or looking back what we could or should have done! It was literally like catching falling knives leading up to release day.
Sound familiar?
So instead of just “winging it,” I decided I needed a real system. And I had to be the one to create it. It had to be a plan that was written down, actionable, repeatable and in a format where I knew exactly what to do when. Once I had this plan, I could duplicate it and tailor it for every single artist release!
That’s what we did. And it started working!
A proven track record
A great step-by-step roadmap
YOUR FULL DIY LABEL RELEASE PLAN CURRICULUM
WATCH THE FREE VIDEOS IN EACH TAB TO PREVIEW THE COURSE
Create and Compile Your Folder of Stuff (4:26) PREVIEW
Commission a Lyric Video (20:04) PREVIEW
Choose a Pricing Option
DIY LABEL
RELEASE PLAN
Take the guesswork out of what to do when
Limited Pricing – Only 30 Left at This Price.
A note on price! I’m offering the courses at a special discount for $297 and will be raising the course to $497 and ultimately beyond. I do believe there’s invaluable information in the course, especially if applied correctly and you put in the work! So, grab the course now because it’s on a huge discount (and includes a 100% 30 day money back guarantee).
GETTING THE RESULTS YOU DESERVE
To date, our label’s releases have cumulatively garnered nearly a half billion streams across platforms. In fact, we’re just closing in on a deal to sell two (yes that’s just “2”) of our singles for a half million dollars! We’ve also had major synchronization campaigns from Amazon, Netflix, Hulu, Facebook, Jean-Paul Gaultier, Charmed, Viacom, Pandora and dozens of reality TV shows.
So, if you’re tired of the frustration, confusion (and sometimes literal real pain and suffering) witnessing your releases flounder or not living up to expectations, it’s likely that you might not have the right plan or tools – or a coach (aka a virtual pre-recorded “me”) to help guide you along the way….
Signings
Fortunately, my favorite writers and artists are those I’ve been able to sign and work with (music publishing) over the years.
Freedia
Conrad
Wells
Polachek
Barker
ASK YOURSELF, IS RELEASING YOUR OWN MUSIC AND ACHIEVING SUCCESS FEELING MORE LIKE A STRUGGLE FOR THE FOLLOWING REASONS?
Do you find other “less talented” artists and lower quality songs receiving playlisting support and attention?
Does the idea of making TikTok videos and having to “do” social media make you nauseous ?
Do you feel lost, overwhelmed and unsure where to begin in setting up your music release?
Are you spending your last dollars every month on your artist project?
Do you even know if you’re on track to “set up” your record for success?
Are you frustrated looking at your streaming counts, not finding the audience and playlists that you know your music deserves?
If you answered “YES” to any of the above, or you have a burning desire for your next release to double, triple or 10x your previous results, then this is the opportunity you’ve been waiting for.
YOU DESERVE TO ENJOY A FULFILLING CAREER AS AN ARTIST, RELEASING SONGS THAT PEOPLE (AND PLAYLISTERS, MUSIC SUPERVISORS, PUBLISHING & LABELS) LOVE.
So let me ask you, what difference would it make in your life to have a a proven, actual release plan right now, which can show you how to enjoy that career.
After releasing over 100 + music releases and working with the top professionals, executives and companies in the world, I’ve learned, seen and picked up their collective approach in A&Ring, marketing, setting up and releasing music.
Now, I’ve placed this priceless knowledge into a single course to ignite your success.
IF THERE WAS A WAY TO RELEASE YOUR MUSIC TO CONSISTENT PLAYLISTING, SYNCHRONIZATION, FILM/TV USES AND GENERATING MILLIONS OF STREAMS AND 2X, 3X AND 10X WHERE YOU ARE RIGHT NOW - ALL WITH LESS STRESS AND FRUSTRATION - WOULD YOU TAKE IT?
THE DIY LABEL RELEASE PLAN FORMULA
GREAT SONGS + YOUR ARTISTIC SONIC IDENITY
THE DIY LABEL RELEASE PLAN
UNWAVERING FAITH AND EXTRAORDINARY EFFORT
YOUR NEXT LEVEL SUCCESS
Over 40 million streams
My first real champion in the music industry.
How is the DIY LABEL RELEASE course different?
When it comes to releasing your own music, in my experience, there hasn’t been a comprehensive course such as the DIY Label Release Plan! Period. Not only does the DIY Label Release Plan offer you a systematic, week-by-week and then a day-by-day plan (closer to release) – but these video modules also include invaluable insights on how to artistically and completely S T A N D O U T from the nearly 1 million music releases per week (that number is not an exaggeration!).
First, we need to make sure that your success starts with the #1 most important element: THE MUSIC and your ARTISTRY. That’s why there’s an additional section of the course designed to help create (and in some cases, provide you with the motivation and courage) to develop your own AUTHENTIC artist path. You need to be authentically YOU. That’s right – forging your own sonic identity and also importantly – what you stand for – is 100% crucial to your artist path. Having worked with over 100 + hitmakers and artists over my 30-year career, I can testify to that importance.
Bonus! It’s a full-time job just keeping up with strategies, platforms, trends and best practices. That’s why your purchase of the DIY Label Release Plan includes all future updated video modules uploaded throughout the year at no extra cost.
The above is why I’m so confident this course is so different. You’ll be getting the DIY Label Release Plan from someone who’s really doing it and spending their own money on each release. This is different from, say what I would call an “armchair expert” aka someone who’s never really done it before.
Lastly, while I have clients who regularly receive millions of streams and enjoying robust royalties, I also regularly work with new artists, looking to get a foothold at the beginning of their career, just like you. I know what it’s like. I’ve been there and done that, and I know the struggle. With new artists especially, I’m constantly on the look-out on how to exponentiate their success and get to the next level.
In other words – I’m in it with you.
READY TO DISCOVER YOUR POTENTIAL AND BECOME THE SUCCESSFUL ARTIST YOU'VE ALWAYS WANTED TO BE?
You have the passion, the talent and the motivation. All you lack is the mentorship, insider secrets, plan, support and guidance you need to complete the puzzle.
You’re one click away from uncovering the DIY Label Release Plan – the same one used by myself and our label. Are you ready to see what you’re capable of?
THE DIY LABEL RELEASE PLAN
70+ On-Demand Video Modules. 8+ Hours of Content. Proprietary Songwriting Exercises and Resources.
- The DIY Label Release Plan (Exactly what to do when with your artist release) $2,500
- How to Create Your Artist & Sonic Identity $1,500
- Post Marketing Release Activities $1,000
- Gaining the Mindset, Beliefs and Identity of a Successful Artist $1,500
- Shortcutting Years of Time Priceless
You Pay = $297*
Be one of the first 30 artists to sign up and claim this limited-time offer.
Act fast before prices rise to at least $497 and won’t ever be this low again!
Choose a Pricing Option
DIY LABEL
RELEASE PLAN
Take the guesswork out of what to do when
Limited Pricing – Only 30 Left at This Price.
I Also Offer a Risk-Free
30 Day Money Back Guarantee
When you’re chasing a career as a songwriter, you naturally place your faith in other people. Music college. Podcasts and books. Endless YouTube tutorials, etc… The problem is these “common sources” of wisdom offer what I consider “common knowledge.”
The professional level of coaching and insight you’ll find in this exclusive course is the opposite of common knowledge. It’s rare, tried, tested and qualified expertise that isn’t available anywhere else. This is because I’ve either developed these methods on my own or learned these epiphanies from the hundreds of hitmakers I’ve worked with. I guarantee it.
Video Content
Modules
Signed & Supported
Unpacked & Broken Down
Who is This Course For?
I believe every artist has the potential to be discovered, listened to and shared. That’s why I’m super passionate about finding and nurturing the world’s most ambitious, driven, and dedicated songwriters – whether they’ve already had hits or just starting out and looking for their first big break.
THE DIY LABEL RELEASE PLAN IS RIGHT FOR YOU IF…
- You’re talented, passionate about music and willing to invest the time and money to 10x your current results and potential.
- You’re willing to stick with the DIY Label Release Plan and diligently go through each of the modules, week by week to ensure your success.
- You’re planning a career in music because, and there’s no other way to say it, this is all you can do. Music is your LIFE.
THE DIY LABEL RELEASE PLAN IS NOT RIGHT FOR YOU IF…
- You want that “snap your fingers” overnight success without building a foundation, creating your catalog, doing this for years and developing your artist release skills.
- You’re not inspired to be great or don’t have the mindset that all career, hard-working artists have.
- You just want to be famous for “whatever” reasons, are not obsessed with music, and only sort of, kind of, or almost want a career in music.
You’re at a Fork in the Road. Your Career (and Life) Depends on the Path You Choose…Right Now
OPTION 1
OPTION 2
As an artist, your dream of making a living full time making music, getting your music heard, achieving 7 figure, 8 figure and 9 figure streaming numbers, or simply being respected for your craft … your success all comes down to the life choices you make.
This is the opportunity to work side by side with myself as your pre-recorded coach, guiding you through the entire artist release set up process from start to finish, to achieve the results which you dream.
It’s an absolutely amazing and exciting time for the artist who can self-release and own their music, so let me help you step into your ideal future. Which ideal future? You know the one. It’s the ideal vision you have for your success, where everything’s falling into place, the right playlists, synchronizations and streaming numbers continue to come in, along with your amazing, engaged fanbase that continues to grow.
You’re on your way to achieving all you desire – and most importantly – on your terms – with the music you love making and sharing with the world.
I hope to see you at the course, as well on the charts and playlists.
Frequently asked Questions
The best way to get signed is not by knocking on record label’s or music publisher’s doors. Nope. We’re going to flip those traditional scripts and approaches - simply because - it doesn’t work that way anymore. Instead of chasing down labels, you need to focus on making such incredible music and taking the right actions so that they come looking for you.
Record labels today rely heavily on data, tracking what's hot and who's gaining traction (including live ticket sales!). Your goal should be to show up in their data streams and research reports by consistently releasing high-quality music, growing your fan base, and building momentum.
When you put in the effort to make your project undeniable, you'll reach a point where the labels are knocking on your door, not the other way around. I've outlined this approach in great detail in my 225-page book, How Do I Get a Record Deal? Sign Yourself!. This book gives you a step-by-step breakdown of how to take control of your career and create a situation where labels can't ignore you. It covers everything you need to know about standing out, attracting attention, and building leverage as an independent artist.
You can download the book for free at BenjaminGroff.com/Book and start working on a strategy that puts you in the driver's seat of your career. Let's get you on the radar of labels by focusing on what really matters: making music that's so good, they have to sign you.
Yes, I offer both personal and group coaching, although I provide these sessions selectively based on my availability and the specific needs of the artist or songwriter.
Personal coaching allows us to dive deep into your individual, unique challenges and goals, offering tailored advice that can accelerate your progress. This is truly one-on-one time, where we can focus on everything from songwriting and career strategy to questions about the music industry, release strategies or even discussing overcoming obstacles that might be holding you back.
I also offer group coaching, which can be a powerful experience, as it provides the chance to learn not only from me but also from your peers. Group settings often lead to creative breakthroughs, networking opportunities, and shared insights that can be invaluable as you grow in your career.
I don't open up coaching slots often, so when I do, it's something I approach with care, ensuring that those I work with are truly ready to take their careers to the next level. If you're interested in either personal or group coaching, you can find more details and availability at BenjaminGroff.com/Coaching. I look forward to helping you reach your goals!
With nearly a million new songs being released every week, it's no surprise that many artists feel overwhelmed and lost in the crowd.
The lack of success often comes down to a combination of factors, and it's rarely just one thing holding you back. Maybe your sound isn't standing out—it could be that you're blending in with too many other artists and need to tap into what makes you unique. Or perhaps your songwriting, production quality, or collaborations aren't where they need to be.
And of course - there’s social media. You see, social media and having traction - in my opinion, often can drive what’s getting attention on the streaming platforms. They want to invest those coveted playlists slots for artists who are already showing evidence of buzz and a following on line.
But it's not just about that either! A major piece of the puzzle is your mindset, belief system, and identity as an artist. Do you truly believe in your potential to succeed? Are you operating with the confidence and direction that it takes to break through? Often, it's these deeper elements that can hold you back from reaching the next level.
That's where my Hit Songwriter Accelerator course comes in, especially in Part 2 of the course. It's designed to help artists like you get unstuck by identifying and addressing both the creative and mental roadblocks. With over 30 video modules in this section, the course focuses on everything from songwriting hacks and production tips to mindset shifts that can transform your career. By cutting three to five years off your learning curve, this course gives you the tools to fast-track your success and stop spinning your wheels.Why wait any longer? The answers and guidance you need are right here, ready for you to unlock. Check out BenjaminGroff.com/Accelerate, and let's get you on the path to more success
Being authentic is not just important—it's essential for long-term success as an artist. If you're worried that your sound is too fringe, that your message might upset people, or that your style doesn't fit with what's trending right now, then you're counterintuitively, probably on the right track!
Often, the artists who make the biggest impact are those who don't conform to what's popular. They push through boundaries (including their own), take risks, and stand out precisely because they don't fit into a predefined mold.
It can be tempting to want to fit in with the mainstream, to aim for the "juicy center" where things feel safe and commercially viable. But the truth is, the artists who inspire me the most, and the ones I've signed or worked with, are those who dare to be a little off-center. They're the ones challenging the status quo and creating something fresh. And sometimes, their unique sound ends up redefining what becomes popular—they change the game entirely, and their style becomes the new "juicy center."
So, if you're feeling unsure about your direction because it's different or unconventional, I encourage you to embrace it fully. Run toward those ideas, because that authenticity is what will set you apart and could very well be the thing that changes the music landscape.
If you're ready to accelerate your path as an artist or songwriter, I dive even deeper into this concept in my Hit Songwriter Accelerator course. With over 30 years of experience in the music industry, I've seen firsthand how authenticity leads to long-term success, and I'm here to help you fast-track your journey. Check out BenjaminGroff.com/Accelerate, and let's bring out the real you!
Building a long-term music career is all about perseverance and staying committed to your craft, even when things seem tough. Many of the artists and songwriters I've worked with experienced their biggest breakthroughs just when they were about to throw in the towel. It's that ability to keep going—believing in yourself and your music—that often makes the difference between success and giving up too soon.
A great example is a friend of mine who was doing everything right, working with amazing artists, and achieving success that most people would be thrilled with. But he still hadn't landed that one big hit. He was at the point of considering whether to keep going - like really, a few months away from just throwing in the towel. And then, out of nowhere, a song he had written two years prior went viral and became the #1 song on the Billboard Hot 100. It's stories like these that reinforce the idea that success can sometimes be just around the corner, even when things feel stagnant.
The saying "it's darkest before the dawn" holds true in this industry. Longevity isn't just about talent—it's about resilience and believing that your moment will come. If you truly feel like music is your calling, then you've got to stick with it, even during the tough times, because breakthroughs often happen when you least expect them.For more long-term career strategies and insights on navigating the ups and downs of the music business, check out my blog at BenjaminGroff.com/Blog. Stay committed, and your persistence will pay off.
Yes! The notion that you need 10,000 hours to master a skill or in this case songwriting is simply not true. While the 10,000 hours rule suggests that mastering any skill requires years of practice, I've seen countless hit songwriters reach success in far less time with the right tools and guidance. From my experience working with hundreds of hit songwriters over the past three decades, it's clear that you can fast-track your progress without spending years and years trying to "figure it out."
Through my Hit Songwriter Accelerator course, I've designed a program that can eliminate three to five years of time from your development as an artist or songwriter. This course is all about providing you with insider knowledge, techniques, and strategies that help you achieve success faster. You don't have to go through the same long, winding journey that others have if you're focused, working smart, and aligning yourself with the right opportunities and mentorship.
So, while the 10,000 hours rule applies in certain contexts, hit songwriting doesn't have to be one of them. With the right guidance, you can leap ahead and position yourself for success much sooner. If you're ready to accelerate your growth, you can learn more about the course at BenjaminGroff.com/Accelerate. I'd love to help you fast-track your career!
GRAB YOUR FREE GIFT…
UNLOCK THE INSIDER PATH TO FAST-TRACK YOUR SUCCESS AS A MUSIC ARTIST!
Written by music industry veteran, Benjamin Groff, this 200 + page book was written for aspiring artists just like you. Get the unfair advantage now.
